Wilko Total Cleaning Solutions influencer campaign

Challenge & Solution

wilko tasked Brazen with driving impressions for their own-brand cleaning range via Influencer content.

We took their brief and developed a two-month influencer campaign that focused on using products within a cleaning routine across different customer problems, keeping content fresh and relevant.

We worked with them on their first ever TikTok influencer campaign. Coupled with Instagram influencers, we helped them to achieve consistent brand messaging over a two month period.


Results & ROI

  • wilko’s biggest ever sales week across their own-brand cleaning range
  • 44 pieces of content
  • 1.4M impressions
  • £22.50 CPM, vs industry average of £83
  • 95K engagements, 6.8% engagement rate, vs industry average of 3.6%^