Introducing Wallet Watchers — Brazen’s monthly street-level insight series that pops the London bubble and taps into the real spending habits of everyday people from everywhere.
Each month, we hit the streets of TWO major UK cities — from Belfast to Bournemouth — asking everyday people one simple thing:
What are you STOPPING, SAVING, and SPENDING on?
From Greggs to gym memberships, side hustles to splurges, this is unfiltered insight from real wallets, not agency guesswork.
Fronted by Channel 4’s Married At First Sight star and proud Mancunian Hannah Norburn, Wallet Watchers is as raw, relatable and refreshingly real as it gets.
It’s TikTok meets street smarts. It’s the voice of the masses. It’s how your brand stays relevant.
Because if you're not talking to real people, you're not relatable.
👀 Want to know what the UK actually cares about?
💡 Want your brand baked into the nation’s spending story?
Then it's time to get Brazen.
📩 Let’s talk: Sasha@wearebrazenpr.com
