
JOCKEY GETS AN “URBAN” MAKEOVER

Idea
Launch American apparel and global underwear specialist, Jockey’s first-ever women’s branded collaboration with high-street and online retailer, Urban Outfitters.
Working hand-in-hand with both brands, Brazen shot bespoke imagery that showcased Jockey’s great lingerie in a truly Urban Outfitters way. The content helped to make sure the collection captured media attention – placing the pants in key print titles and online pages.



Impact
Blanket
national coverage including Metro, The Sunday Times STYLE, The Times Online, plus online hits on Yahoo! Style, sofeminine and FemaleFirst
162m
PR reach