Turning looks with ISAWITFIRST
Idea
Incumbent PR partner for online fashion retailer ISAWITFIRST.
Agency manages daily drumbeat of reactive and proactive press office activity, including sample management, press liaison, news generation, collection launches and collaborations. Brazen also manages campaign activity including PR-led NPD creation, maximising the brand’s partnership with Love Island and launching celebrity collections from Olivia Attwood, Jack Fowler and Tom Zanetti, as well as showcasing CSR initiatives such as an Anti Spiking campaign for International Women’s Day.
All activity is aimed at driving back links and traffic to the ISASWITFIRST website, as well as improving the business’ overall SEO.
Impact
300+
average hits per month across national, consumer & online titles
43%
of coverage achieved includes a back link to the website
400
press hits to bolster brand’s Love Island sponsorship deal
5BN
OTS generated during 2021
£30k
in sales overnight thanks to gifted partnership with Brazen Buddies influencers
Olivia
Attwood’s collection sold out following Daily Mail exclusive going live
