#CHEERS TO PROVENCE
Idea
Brazen undertook a ten week project to launch new independent wine bar and coffee house, Provence, located in Spinningfields – tasked with driving awareness of the new venue and supporting its first Christmas and driving customer bookings.
Through strategic media relations and influencer activity, Brazen utilised the wine bar’s unique offering and ‘no nonsense approach’ to wine to differentiate Provence from competitors, making it the ‘go to’ wine bar in the city for wine aficionados and novices alike!
We arranged ‘sneak peeks’ with local press to ensure the venue was front and centre prior to its launch, securing online press articles and social media coverage with backlinks, to drive sign-ups and and boost the wine bar’s social media presence.
Once open, Brazen worked with a selection of Manchester based, micro lifestyle influencers on a non-paid basis, to showcase the ‘Provence experience’ through organic Instagram Reel and TikTok content.
To amplify Provence’s Christmas offering, Brazen arranged wine hamper media mailers, gifting our press contacts to ensure share of voice throughout December.
Impact
115
pieces of coverage secured for the Provence launch
15
stand-alone hits – including Manchester Evening News , the largest press title in the North West
Bookings
from customers spiked as a direct result of key PR announcements
Provence
was included within multiple round-up articles, listed one of the city’s top 10 venues to open in 2022
Press
coverage and influencer content supported an Instagram follower increase from 250 to 2,000+ followers (to date)
