La Redoute keeps everyone guessing with its fashion dupes
Idea
French fashion and homeware brand, La Redoute, challenged us to help boost its SEO by creating an online buzz for its stylish and affordable products, while also driving direct links back to site and overall brand awareness.
Brazen’s dedicated fashion team used their extensive knowledge to spot relevant dupes for luxury accessories including examples from Chanel, Gucci, Loewe and Bottega Veneta, making sure to highlight La Redoute’s product quality as well as real value for money.
We packaged and shared the likeness of the La Redoute Horsebit Bag with a similar version from Gucci, it’s Ballerina Pumps to Chanel and it’s Shopper to Bottega Veneta to money-saving media contacts and secured immediate standalone coverage in key gold-tier national.
Impact
29m
Consumer reach via key national, consumer, and regional titles including MailOnline, The Sun, OK! Magazine and Daily Record
66%
of standalone online coverage featured a direct product link
Standalone
coverage resulted in the La Redoute Horsebit Bag becoming a top seller for the brand and selling out online
