Swap till you drop with Dr. Beckmann
Insight
More than half of over-45s admit they never wear second-hand items, yet sustainability and waste reduction are top of mind for consumers.
Idea
We created Dr. Beckmann’s first ever ‘Swap Shop’ on Oxford Street, fronted by TV stylist Lisa Snowdon. Londoners were invited to bring unwanted clothes to exchange and learn how to revitalise old garments using Dr. Beckmann’s In-Wash products. All donations went to Save the Children, supported by news coverage and Lisa’s engaging influencer content.
Impact
100+
PR hits
100m
OTS
26k
Plays of Lisa’s IG Reel
