‘I RUG YOU’ DR BECKMANN
Idea
Dr Beckmann asked Brazen to mastermind a high-profile PR stunt to put its No.1 Carpet Stain Remover on the news agenda, boosting brand awareness and sales.
So we told the story of Becki Cocks – a young woman who loved cleaning and caring for her beloved rug (Mat) so much, she married it!
We staged the wedding in a carpet shop, complete with guests, celebrant, wedding dress, bridesmaids plus all the trimmings, filming and photographing the entire event.
Impact
22
News hits
3.4m
Video views inc The Sun Online
1.6m
Video views on X
11m+
Total social reach
63m+
OTS
25%
25% spike in sales of Carpet Stain Remover
Double
PR Award Winner