Hails & Fails – October 10th 2025
From supermarket pyjamas to supermarket songs, this week’s campaigns proved that feel-good, relatable ideas still win hearts (and headlines). Sainsbury’s made bedtime go viral, Waitrose hit the right nostalgic note, and former Love Island star Georgia Harrison showed what influence can achieve when used for real change. But while some were spelling success, the Conservatives couldn’t even spell Britain.
HAILS
Sainsbury’s PJs go viral
Sainsbury’s shoppers can’t get enough of the supermarket’s new festive pyjama range, and neither can TikTok. The 100% cotton sets have become a viral sensation thanks to their cosy feel, cute design and affordable price tag. With colder nights drawing in, it’s the perfect seasonal drop, showing how clever timing and relatable content can make even PJs headline news.
Love Island star collects honour at Windsor Castle
Georgia Harrison has made history as the first Love Island contestant to receive an MBE. Honoured for her tireless campaigning against revenge porn following the imprisonment of her ex-partner, the reality star has used her platform for real change. It’s a moving reminder that celebrity influence, when channelled into purpose, can make a tangible difference.
Waitrose reimagines a 90s classic
Waitrose has teamed up with Chesney Hawkes to rework his 90s anthem The One and Only, celebrating the expansion of its No.1 premium range. It’s the perfect mix of humour and heritage, tapping into nostalgia while championing quality. A clever creative twist that turns a supermarket message into a singalong moment.
FAIL
Tories set a low bar after misspelling Britain
You couldn’t make it up: the Conservative Party managed to misspell “Britain” on chocolate bars handed out at its annual conference. The blunder quickly went viral, sparking ridicule online and even from party insiders. For a conference built on promises of “strong leadership”, it was an embarrassing own goal, and proof that even small details can leave a bitter taste.
