Digital Digest – 23 March
Top 3 Digital News this week
LATEST STATS SHOW BRANDS ARE INVESTING HEAVILY IN PAID SOCIAL
A quarter of all UK digital ad spend will go to social networks this year, which will see marketers spend approx. £3.3 billion on social media advertising – up by 24% from 2017.
This isn’t surprising considering the investment social networks have shown in developing new ad formats/ targeting compared to PPC, the options really are endless when it comes to targeting the right people at the right time, via social.
Is your paid–for strategy future-proof?
FACEBOOK CHANGES THE WAY IT MEASURES ORGANIC REACH
Last week, page managers received a notification informing them that Facebook has changed the way it measures organic reach.
The new definition counts the number of people for whom an unpaid post enters their screen.
Previously, organic reach was counted when an unpaid post was placed in a person’s News Feed, whether it entered the screen or not.
So, what does this mean for brand pages? The update doesn’t affect how posts are delivered, or who sees and engages with your posts. This update affects the measurement of organic reach, which will see overall reach decrease.
FACEBOOK ROLLS OUT ‘FACEBOOK WATCH PARTIES’
Facebook has rolled out a new feature for groups, allowing users to hold a live screening of pre-recorded videos that are publicly available on Facebook. Group members can all watch and comment on the videos at the same time, helping to create a shared viewing experience.
With organic reach dropping on Facebook pages, is the network looking to shift focus from pages to groups? Is the group the new way to build micro-communities, who share similar interests and have opted-in to content?
Watch this space…
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