Hails & Fails – July 11th 2025
In a week that saw Wimbledon welcome the stars – Sienna Miller, Tom Holland and many more A-listers graced SW19 in the last few days – and original costumes from Downton Abbey, including Michelle Dockery’s wedding dress, go under the hammer, there was still plenty of room for some ace PR campaigns.
Jo Malone had Dame Mary Berry serving raspberry ripple realness on the South Bank, while the British Heart Foundation made Wimbledon’s queue the comfiest spot in town. Ocado tugged at heartstrings with some nostalgic ads. But, over in Paris, Kim Kardashian turned a Balenciaga moment into a PR misfire, caught Googling herself en route to the front row.
HAILS
Game, Set, Sofa: British Heart Foundation Serves Up Comfy Surprise in Wimbledon Queue
The British Heart Foundation served up a seriously comfy ace at Wimbledon this week – by plonking a second-hand sofa straight into the iconic queue. Snagged from their Kingston store for just £95, the pre-loved perch turned waiting into lounging, all to shout about BHF’s nationwide furniture delivery service. Queue dwellers were quick to claim their courtside comfort, with one fan gushing “We took full advantage!”
Ocado Turns Shopping Lists Into Love Notes, Heartbreaks & Life Moments
Ocado’s latest campaign swaps bog-standard product shots for proper feels. Shopping List Stories puts real moments front and centre – think nostalgic photos paired with personal lists. It’s part of their Life Delivered platform, reminding us that every order carries a story – whether it’s a breakup, a big night in, or breakfast after bad news.
It’s a bold, human-first take that says Ocado isn’t just your online grocer – it’s your quiet sidekick through all of life’s highs and lows.
Mary Berry Scoops Summer in Style with Jo Malone’s Raspberry Ripple Seaside Pop-Up
Dame Mary Berry kicked off summer in the most British way possible – by scooping raspberry ripple and serving seaside nostalgia on London’s South Bank. The baking icon fronted Jo Malone London’s playful pop-up, a retro-style boardwalk bursting with beach huts, bunting, and buckets of ice cream. The star of the show? Raspberry Ripple, the brand’s limited-edition scent that turns the classic seaside treat into something seriously chic.
FAIL
Kim Kardashian Caught Googling Herself at Balenciaga Show - PR Backfire?
Kim Kardashian just handed us a fail on a silver platter – caught red-handed Googling herself while strutting into Balenciaga’s Paris show in skin-tight white latex.
While her phone showed off her best angles, the moment gave Brand KK haters plenty of ammo to slate the fame-hungry reality star – and the internet lit up as a result.
