Hails & Fails – June 6th 2025
It’s been a week that has seen Radio DJ Edith Bowman announce she is joining the upcoming Stand Up To Cancer special of The Great British Bake Off, alongside Molly-Mae Hague, JoJo Siwa, and Babatunde Aleshe. We’ve also seen Prince Harry unsuccessfully attempt to change his surname to Spencer and Shaggy announce he’s collaborating on a new album with Sting. But there have been some amazing PR campaigns competing for column cinches too.
Warner Bros brought horror to billboards, Tinder gave heartbreak a glow-up and the YES charity encouraged kids to fight. It was not a great week for down under toothpaste brand White Glo though, after their new ad was branded tone deaf.
HAILS
Death Just Dropped In
To mark Final Destination’s 25th anniversary, Warner Bros is reviving the cult horror with Bloodlines – and the terror is spilling into real life.
In a bold Paris stunt, a billboard appeared to have crash-landed in the middle of Les 4 Temps shopping centre, stopping shoppers in their tracks.
Forget flat posters – this was pure chaos-as-marketing. The immersive stunt turned heads and twisted stomachs, proving that when it comes to horror, even your local shopping centre isn’t safe.
Tinder’s Breakup Truck Is Trashy
Tinder India just gave heartbreak a glow-up with the Ex-press Disposal Truck – a hot pink garbage truck rolling through Mumbai, collecting love letters, hoodies, and emotional baggage from the freshly dumped.
It’s part of Tinder’s global Move On campaign – turning public spaces into pop-up therapy zones where dumping your ex’s stuff is both cathartic and cool.
The result? A viral, meme-fuelled spectacle with reels of people tossing relics of regret to the curb. Move over closure, there’s a truck for that now.
YES Charity Wants More Kids to Get Into Fights
To mark 30 years of changing lives, the Youth Experience in Sport (YES) Charity has launched a punchy new campaign that flips the script on fighting. With striking portraits by Nadav Kander, the ads show real kids from YES-backed boxing clubs – cuts, bruises and all – alongside bold lines like “More girls should get into fights.”
But this isn’t about violence – it’s about resilience. By reframing the fight as a symbol of strength, empowerment, and self-belief, the campaign shines a light on how sport, especially in East and North London, gives young people something worth fighting for.
FAIL
White Glo Ad Sparks Outrage Over Tone-Deaf Slogan
Toothpaste brand White Glo has landed in hot water after launching an ad campaign with the slogan “Make the white choice,” on trams and buses in Melbourne and Sydney. The line quickly drew backlash online, with a flurry of critics slamming it as racially insensitive.
Critics said this wasn’t just a misstep, it was a failure at every level. Ouch.
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