Hails & Fails – April 10th 2026
This week’s Hails & Fails brings together out of this world moments NS a new take on a beloved a national treasure, with a few treasures also on display for the nation. Nutella has been keeping astronauts well nourished, Greggs has a hot new product, and OddBalls’ sparkly installation raises important awareness, while Waitrose was in the headlines for all the wrong reasons.
HAILS
Nutella turns a space accident into a perfect brand moment
During the Artemis II mission, which has captivated the world, a jar of Nutella drifted across the spacecraft in zero gravity, completely unplanned but perfectly framed. In response, Nutella shared the video across their socials with the caption, “Nutella is out of this world” putting the product on full display. It was a simple, quick and highly effective way of capitalising on the moment viewed by millions.
Greggs rolls out a blockbuster-style launch for their new product
This week, the nation’s favourite bakery unveiled the brand-new chicken roll, in what they are calling the latest addition to in a trilogy of delicious flaky rolls. A dramatic and tongue-in-cheek approach turned a standard product launch into something more entertaining and has made it feel bigger than it is.
OddBalls puts a spotlight on ‘The Real Crown Jewels’
To create conversation about men’s testicular health and to mark Testicular Cancer Awareness Month, the OddBalls Foundation unveiled ‘The Real Crown Jewels’, a hand-sculpted piece covered in diamond-cut crystals. 70% of men don’t check their crown jewels and this campaign is a bold and cheeky way of landing a serious message to get men talking about something they typically avoid.
FAIL
Supermarket turns a staff incident into a reputational hit
Waitrose made headlines this week after dismissing a long-term employee of 17 years, who tried to stop a shoplifter, a decision that has resulted in major backlash. Some shoppers have even called for a boycott in response to the brand’s stance. What could have been a contained incident has turned into a wider question of the brand’s stance.
