Hails & Fails – September 5th 2025
From reworked pop classics to nostalgic remixes and heritage milestones, this week has shown the many faces of creativity in PR. Shelter turned a beloved Madness track into a hard-hitting call for change, Just Eat brought garage legend Craig David into the fold, and John Lewis marked a century of trust with a stirring film. But while brands were hitting the right notes, one US businessman’s bad behaviour at the US Open struck the wrong chord entirely.
HAILS
Shelter strikes a chord
Homelessness charity Shelter has pulled at the nation’s heartstrings by reworking Madness classic “Our House” into “No Home”. The poignant campaign shines a light on the UK housing crisis, flipping nostalgia into stark reality with lyrics that highlight the struggles of millions. It’s emotive, powerful and unflinchingly direct — showing how cultural touch points can be reimagined to spark urgent conversation.
Craig David brings garage flava to Just Eat
Just Eat has dropped the latest chapter of its iconic “Did Somebody Say” campaign — this time with UK garage legend Craig David. Craig’s nostalgic remix of the famous jingle takes us on a whistle-stop tour of “Impossible Street”, celebrating everyday moments and the diverse households the app serves. Following Snoop Dogg, Katy Perry and Christina Aguilera, this collab feels authentically homegrown — playful, community-driven, and full of British flava.
John Lewis celebrates a century of trust
John Lewis has marked 100 years of its iconic “Never Knowingly Undersold” promise with a reflective new campaign. Rather than chasing flashy gimmicks, the retailer has leaned into heritage and reassurance, charting a century of trust and customer loyalty. The result is a stirring 100-second film which feels like art in motion. In an uncertain retail landscape, it’s a reminder of the power of consistency and a brand truth that still resonates today.
FAIL
US Open fan cap grab
A US businessman sparked outrage at the US Open after snatching a signed cap straight out of the hands of a young fan. The hat, thrown into the crowd by Danish player Holger Rune, was clearly intended for the boy — but the older spectator and paving company owner swooped in first. The incident went viral, with widespread condemnation forcing him to apologise. While Rune later made amends by gifting the boy another cap, the moment is a stark reminder of how quickly poor behaviour can overshadow the spirit of sport – and reflect badly on the culprit’s business.
