Introducing SOUND – The No-BS sounding board for ideas that actually land.
Does your brand pass the vibe check?
We’re Not Made in Chelsea. And guess what? We don’t sound like it either. Neither does 86% of the UK population, by the way.
So, here’s the million-pound question: Why are brands still stress-testing ideas in an over-filtered, hyper-polished, posh postcode echo chamber?
You don’t need validation from the SW3 set. You need truth bombs from real people – the ones who actually buy your products, share your content, and call out BS when they see it.
Say hello to SOUND – our brand-new, real-world sounding board for brands who want their ideas to hit, not flop.
What is SOUND?
It’s your hype check. Your BS detector. Your pre-launch gut check – backed by people who don’t care about your brand guidelines but, do care about what they see in their feed, on shelves, and in the group chat.
SOUND is a rapid-fire reality check for your creative ideas, your campaigns, your NPD, and your next big launch. It’s built for brands that want to be bold – but also want to be right.
This isn’t about being safe. It’s about playing it smart. Because in a world that cancels fast and forgets even faster, your brand doesn’t get a second chance to land it first time.
Who powers SOUND? Glad you asked. We’re bringing the full firepower of Brazen Buddies and Brazen’s Newsroom together.
Brazen Buddies – our 1,000+ strong influencer collective who actually influence. They’re plugged in, opinionated, and reach over 200 million real people across every vertical – from beauty to booze to back-to-school lunchboxes. These aren’t curated creators in some Soho showroom – they’re the nation’s taste testers. They know what’s hot and what’s not.
Brazen Newsroom – our team of ex-journos, editors, and media hounds who live and breathe what makes a headline. They’ve got an ear to the ground and a sixth sense for what lands (and what’ll get laughed out of the room).
Collectively, they form a no-nonsense sounding board designed to help brands:
Stress test ideas before you spend a single ad pound
Sense-check your next product launch (yes, even the one with three flavours of chilli jam)
Avoid tone-deaf flops and echo-chamber disasters
Make your brand SOUND sharp, SOUND relevant, and SOUND like it belongs on everyone’s lips
Why does SOUND matter now? Because the average consumer has seen it all. They scroll past 10,000+ messages a day – and they can smell a fake from a mile away.
The worst thing your brand can be right now? Out of touch.
SOUND gives you real-time, unfiltered, honest insight from the people who matter most. No fluff. No sugar-coating. No Chelsea politeness. Just the straight-up truth you need to win hearts, minds, carts and clicks.
This isn’t research. It’s realness. Forget focus groups in sterile rooms with fake snacks and forced smiles. SOUND is what happens when you tap into the real voices behind the data.
People who live in the real world, spend real money, and won’t hold back.
Because the truth is, no one is waiting around to be convinced by your carefully crafted pitch deck. They want brands that get them. That sound like them. And SOUND is how you make that happen.
Ready to stop guessing and start winning?
If you’re working on a new idea, a brave campaign, a risky creative, or just want to avoid your next “what were we thinking?” moment – now’s the time.
