What is Newsroom?
Brazen NEWSROOM guarantees news headlines for your brand – day-in, day-out – with stories that land front pages, kickstart conversations and trend on socials
Did you hear about Showcase Cinemas offering free entry to redheads on the hottest day of the year? One of ours 🙋🏻♀️
Cheese on toast being voted the nation’s favourite sarnie? Us again…
The one that revealed that Brits were planning to skive off work to watch the first England World Cup game? Guilty 🙊
We know what makes news and how to land it because we’ve more than 30 years of headline-winning expertise. Newsroom is staffed by a dynamic team of former fleet street journalists and news agency reporters meaning we know how to Ride and Drive the news agenda to win fame for clients
Think of Newsroom as your one stop shop for coverage, clicks and conversation…and be assured, we don’t stop until we’ve nailed it.
Our end-to-end news service covers everything from ideation, crafting and selling in to producing any associated assets.
BECAUSE AS WE ALL KNOW, CONTENT IS KING
Especially if you’re looking for backlinks to your website and improved SEO. Using our in-house nimble and talented content production team, Brazen Live, we’ve got all your content needs covered too, whether that be news video, photography, digital assets, infographics or SEO-improving backlink campaigns.
If it’s broadcast coverage you’re looking for, we’ll turn our stories into soundbites that spark conversations and secure a day of back to back TV and radio interviews using either one of your spokespeople or a third party spokesperson.
Fun fact: adding news generation to your campaign makes your campaign work harder and boosts ROI by three times on average, so what are you waiting for?
CHECK OUT OUR SNAZZY NEWS PACKAGES BELOW
We have various newsroom packages, all designed to get your brand into the headlines. There’s something for everyone, whatever your budget.
(NEWS RELEASE WRITING SERVICE)
One off news release writing and sell-in
Bespoke news copy designed from the ground up to win headlines with media
Drafted by our expert Brazen Newsroom and sold-in to media
Operating just like a national Newsroom, the team scours every paper, news channel and social platform every morning, so by 8am we’ve got a fully comprehensive view of the news agenda for the day and the top trending topics. If you’ve got the ability to quickly sign off, we can interject your brand into those conversations within an hour.
• Always on press office
• 4 national/regional/consumer news stories outputs per month. Guaranteed hits (KPIs determined per client)
• Minimum contract of 3 months
• Includes brainstorms, daily monitoring of news agenda, reactive content suggested, news story drafting and sell-in
Here’s where we drive the media agenda with data-led stories based on what your brand wants to talk about. Using third-party surveys and quick snap polls to your sales data, web searches and Google Trends, we turn numbers into stories with talkability at their heart.
• 3-month pro-active plan.
• Full assessment and news plan creation, including brainstorm, news story drafting and sell-in
• Guaranteed 12 outputs over campaign period. Guaranteed hits (KPIs determined per client)
TALKING HEADS (scalable)
Brazen’s Newsroom is adept at quickly turning business leaders into talking heads for the media, crafting insightful commentary that cuts through the noise and turns industry expertise into media-friendly soundbites.
From crafting and pitching pundit sheets offering clients up for interview, to directly issuing newsworthy comments on the back breaking stories, we know how to position clients as experts in their field and raise their profiles.
📹 NEWS VIDEO
Working with our in-house production team Brazen Live, we can design, script, produce and supply media-ready news video as well as social edits among a range of video services
📸 NEWS PHOTOGRAPHY
Images have never been more important for media. Our Brazen Live team includes a full media photography service guaranteed to add that crucial visual content to your news story
🎙️ RADIO / BROADCAST DAYS
Working with our broadcast partners we can get your message heard by millions across top-rated radio stations throughout the UK. We’ll work with you to design an entire radio campaign, shaped from the ground up to meet your budget and get your message heard by every audience with messaging you control
🗄️ DIGITAL ASSETS
We can produce a range of associated graphical content to illustrate and support your news outreach, including:
- News photography
- Tools & microsites
📰 DIGITAL NEWS
Need your campaign to win backlinks to your website or specific content on-site? Brazen Newsroom is expert at producing news stories specifically designed to drive quality backlinks to your website as well as to specific products.