Want Your Brand to Be the One AI Recommends First? We’re Already Making That Happen.
AI Search Is Reshaping PR – Here’s How We’re Keeping Clients Ahead.
At Brazen, we’re not just watching the future unfold, we’re actively engineering it for our clients. While many are still getting to grips with the positive benefits of AI in comms, we’re already using it to secure the kind of earned media that puts client brand front and centre in AI-generated search results.
Why this matters:
AI is now shaping what audiences and consumers see first and most. Brand mentions in trusted editorial media don’t just boost SEO anymore, they power the AI-driven summaries now appearing in over half of Google searches. In fact:
The top 10 AI chatbots attracted 55 billion visits between April 2024 and March 2025 (up from 30B the year before)
55% of Google searches now serve up AI-generated overviews, a +115% spike in just four months
Trusted media coverage has become one of the key signals AI uses to answer user queries
In short: If you’re not shaping the sources AI trusts, you’re already behind.
Here’s what we’re doing about it right now:
We’re working with next-gen insight tools that analyse exactly which media outlets AI tools are referencing when generating answers to real-world user questions. That means we can now tailor campaigns not just for reach or relevance, but for algorithmic influence.
Let’s say we’re launching a hotel in Manchester. We now know that it’s not always the nationals leading AI responses, it’s actually titles like Time Out and Visit Manchester that carry disproportionate weight in AI search for terms like:
“Best Manchester hotel for business travellers”
“Most popular Manchester hotel with a spa”
“Top family-friendly hotels in Manchester according to travel bloggers”
These insights help us shift press office planning, target smarter, and craft headlines and copy that both journalists and algorithms can’t resist.
The result? Double the value.
Your brand gets meaningful earned coverage and becomes more visible in AI summaries, chatbot answers and SEO-rich results.
Where we’re taking this:
We’re already building this intelligence into our H2 campaigns and 2026 strategy, right across media targeting, release writing and proactive content development.
Because PR shouldn’t just be seen. It should be surfaced. Especially when machines are doing the surfacing.
