Hails & Fails – October 17th 2025
As temperatures tumble and the first frosts hit, brands are wrapping up for winter, literally. From Burberry’s timeless trench to Moncler’s Hollywood puffer moment and Aldi’s tongue-in-cheek take on a “jacket” potato, everyone’s out to own the season of layers. But while the fashion world turned up the heat, the owner of British Gas was left out in the cold after falling short on the most basic standard of all, fair pay.
HAILS
Olivia Colman wraps up Burberry’s latest campaign
Burberry has tapped one of Britain’s best, Olivia Colman, for a campaign that feels as effortlessly elegant as the brand itself. The beautifully shot film showcases the iconic Burberry trench while celebrating London’s character and charm. Colman’s warmth and wit make the luxury label feel grounded and human, proving once again that storytelling trumps status.
Al Pacino and Robert De Niro cosy up for Moncler
From Heat to thermals, the legendary duo are back together – this time fronting Moncler’s latest winter campaign. Al Pacino and Robert De Niro bring old-school Hollywood heft to the world of outerwear in a partnership no one saw coming. It’s unexpected, nostalgic, and brilliantly self-aware, just the kind of move that keeps a luxury brand culturally relevant.
Aldi drops a baked potato puffer
Aldi’s done it again with a campaign that’s as funny as it is well timed, launching its “jacket potato jacket”. The metallic-brown puffer has caused a stir online, showing the supermarket’s knack for mixing humour with hype. Witty, self-aware and bang on brand, it’s another example of Aldi knowing exactly how to warm up the conversation.
FAIL
British Gas owner fined for underpaying staff
As the cost-of-living continues to squeeze households, British Gas owner Centrica was among several firms fined for underpaying workers this week. The minimum wage is quite literally the bare minimum, and failing to meet it in 2025 feels indefensible. At a time when families are counting every penny, it’s a reputational blow few brands can afford.
