Bringing NEKO Health to Manchester
Insight
To successfully launch Neko Health in Manchester, we needed to make preventative healthcare culturally desirable, building trust, advocacy and demand before launch.
Idea
We turned Manchester’s lifestyle and fitness creators into Neko brand champions through a targeted influencer programme designed to spark conversation and aspiration around preventative health. The campaign reached 6.1 million people in nine months, delivering a full launch waitlist and sustained demand year-round.
Impact
180
Influencers engaged
6.1m
Content views
3.5%
Engagement rate average
