Cheers to Provence!
Insight
Provence, a new independent wine bar and coffee house in Spinningfields, wanted to stand out in Manchester’s competitive hospitality scene by highlighting its unique, no nonsense approach to wine and position itself as the city’s go-to wine destination.
Idea
Brazen arranged exclusive sneak peeks with local press ahead of launch to build anticipation and ensure media attention. Post-opening, we collaborated with Manchester based micro lifestyle influencers on a non-paid basis, generating organic Instagram Reels and TikTok content that showcased the full Provence experience.
Impact
115
PR Hits
2k+
Gained followers
