The most epic Chicago Town pizza delivery ever
Insight
Most people take takeaway delivery for granted. For some of Britain’s most remote communities, it’s almost impossible.
Idea
To prove that Chicago Town really is The Takeaway Pizza, we embarked on an epic live production to deliver pizzas to one of Britain’s most isolated communities: Knoydart in Western Scotland.
The journey involved a plane, a six-hour taxi ride, two ferries, a helicopter and a 560-mile round trip, all to bring a freezer full of Chicago Town pizzas to 40 delighted residents. Captured by a multi-camera crew, the ambitious stunt transformed a simple pizza delivery into an unforgettable brand story, generating standout content and widespread media attention.
Impact
14
Pieces of national media coverage inc The Sun, Telegraph, Daily Mail & Sky News
170k+
Video views
6,015,320
Social Media reach
Award
Winner
