Cooking Good Coverage for Six By Nico
Insight
Six by Nico Deansgate wanted to generate hype and awareness for its new “Cooking Toyoko” menu, but had just four weeks to plan and execute a launch in a competitive Manchester dining scene.
Idea
We partnered with eatmcr to give followers an exclusive sneak peek of hero dishes, then arranged “first look” visits with key media including The Manc and Manchester Evening News. Brazen also hosted six preview events across two days, inviting top-tier press, influencers and city movers & shakers to experience Six by Nico firsthand, creating content and buzz around the launch.
Impact
150
PR Hits
350+
VIP Guests
100+
Content pieces from guests in less than 48 hours
