Creating a Specs-y launch for #IOLLA
Insight
IOLLA wanted to launch their first store outside Scotland in Manchester and needed to generate regional awareness while positioning the brand as innovative and culturally relevant.
Idea
Brazen crafted a news story leveraging IOLLA’s work on Peaky Blinders as a media hook to engage journalists. Ahead of launch, we partnered with The Manc to amplify key messaging. To celebrate the opening, we hosted an in-store launch party with local brands and VIP guests, showcasing the brand with authentic “Manchester Spirit.”
Impact
100+
VIP Guests
75k+
Gained followers
