Gifting The JOIE Stadium
Insight
Sports sponsorships only work when they feel authentic. Baby brand Joie wanted to show its partnership with Manchester City’s women’s team was about shared values, not just branding.
Idea
To launch Joie as the naming rights partner of the Academy Stadium, we literally “gifted the stadium” by wrapping the venue in a giant branded ribbon, creating a visual PR moment impossible to ignore.
We then extended the story into the new WSL season with a family-friendly influencer and media event, showcasing Joie’s commitment to families and women’s football.
Impact
900+
Coverage hits across broadcast, consumer, regional & online
20
Gold tier interviews including Sky News, BBC, ITV and LBC
17
National placements
25,000+
Organic influencer reach
Maxed
Out media and influencer event
