Greene King celebrates the 25th anniversary of the Six Nations

Idea

For the 25th anniversary of the Guinness Six Nations, we made Greene King Sport pubs the place to be to watch with a free pint giveaway during the opening round, launched with ex England player Danny Care drop kicking a ball into space… literally!

In partnership with SPORTbible. we revealed the tournament’s most iconic moments; staging a debate with Danny and fellow ex rugby legends Gareth Thomas & Ryan Wilson with content capturing the talented trio reminiscing on memories before revealing the public’s favourite moment.

All content was shared across Greene King, Talent and SPORTbible channels to score pub awareness and bookings

Impact

431

Hits - 9 nationals & over 60 pieces including video asset

832m

Reach

20k+

Extra guests over opening weekend

We'd love to get into your briefs!

Let's do it