It’s A Drop Kick Into Space for Greene King
Insight
Rugby fans see the pub as the ultimate gathering place during the Six Nations, but competition for footfall is fierce.
Idea
We transformed Greene King Sport pubs into the home of the Six Nations by giving away free pints during the opening round. To launch, ex-England player Danny Care literally drop-kicked a ball into space. Partnering with SPORTbible, we staged a debate with rugby legends to relive iconic tournament moments, with all content amplified across Greene King, talent and SPORTbible channels.
Impact
431
Hits - 9 nationals & over 60 pieces including video asset
832m
Reach
20k+
Extra guests over opening weekend
