Challenge & Solution
The UK’s leading pub company and brewer, Greene King, challenged Brazen with generating a buzz around the Women’s Euros, showcasing Greene King as the home of pub sport.
Brazen delivered awareness in abundance, conducting research that revealed more than a third (37%) of Brits had never heard of a single female footballer.
Brazen flexed its creativity to launch the Hear Her Roar campaign – a limited time offer where any customer who shared a name with a Lioness could get a free drink.
Results & ROI
- During the group stages of the Women’ Euros tournament, Brazen achieved 336 hits, including 158 broadcast, 148 online and 30 social pieces of coverage with a combined reach of over over 1BN
- 126 pieces of online coverage provided link inclusion with an average DA of 59
- Media coverage included top tier outlets such as; LadBible, Sky News, BBC News TV, CNN, The Sun, The Daily Express and BBC Radio 5 Live