La Redoute keeps everyone guessing with its fashion dupes

Challenge & Solution

French fashion and homeware brand, La Redoute, challenged us to help boost its SEO by creating an online buzz for its stylish and affordable products, while also driving direct links back to site and overall brand awareness.

Brazen’s dedicated fashion team used their extensive knowledge to spot relevant dupes for luxury accessories including examples from Chanel, Gucci, Loewe and Bottega Veneta, making sure to highlight La Redoute’s product quality as well as real value for money.

We packaged and shared the likeness of the La Redoute Horsebit Bag with a similar version from Gucci, it’s Ballerina Pumps to Chanel and it’s Shopper to Bottega Veneta to money-saving media contacts and secured immediate standalone coverage in key gold-tier national.


Results & ROI

  • Reach almost 29M consumers via key national, consumer, and regional titles including MailOnline, The Sun, OK! Magazine and Daily Record
  • 66% of standalone online coverage featured a direct product link
  • The standalone coverage resulted in the La Redoute Horsebit Bag becoming a top seller for the brand and selling out online