Newsjacking for

Challenge & Solution

Brazen was challenged to drive brand awareness and links to leading price comparison website via online national, regional and trade news outreach and to increase money’s Google search rankings, in turn driving traffic to the website and increasing sales.

We launched a high-profile, news-jacking programme to ride the media agenda – securing coverage  and links in top-tier media week in, week out.

This was supported with pro-active news campaigns to support key vertical products – credit cards, pensions, insurance, loans etc.


Results & ROI

  • 179 links in news articles in 2021 (43% above target)
  • Media coverage with crucial links in online national news including Daily Express, Daily Star, Metro, Daily Telegraph, Glamour, Hello, Daily Mirror, The Sun
  • Specialist media hits, all including links, including EuroNews, The Money Pages, Property Investor Today, Ixion