One small step for Brazen, one giant leap for Wilko
Insight
At Christmas, toys need to do more than fill stockings – they need to spark imagination and create moments of wonder.
Idea
In the run up to Christmas, after discovering two young fans’ love of Wilko’s BLOX Astronaut, we sent their toy on an extraordinary journey to the edge of space …literally.
Oscar and Layla’s BLOX Astronaut reached the dizzy height of 37,800 metres, went on a 2.5 hour journey to the edge of space before landing back down on earth, and giving the children their very own ‘Man On The Moon’ to keep forever.
Captured through stunning photography and film, our PR stunt generated widespread coverage and positioned BLOX as a toy range built on creativity, adventure and imagination.
Impact
Blanket
National and international media coverage incl the Independent, Daily Mirror and Daily Express to UNIlad, AOL & New York Post
x16
Number of hits in total
360m
PR reach
3.2m
Social reach
500k+
Video views on Wilko’s Facebook page; cost per view £0.003
