Opening celebs eyes for Optical Express
Insight
For younger consumers, fear is often a bigger barrier to laser eye surgery than awareness. Real-life experiences can be far more persuasive than traditional advertising.
Idea
We created an always-on influencer programme featuring reality stars and social creators documenting their laser eye surgery journeys from consultation to results.
Including partnering with high-profile reality TV stars and social influencers, Alex Bowen, Olivia Buckland, Jodie Marsh and Demi Rose Mawby, documenting their laser eye surgery journeys from consultation through to results.
Supported by exclusive media interviews and bespoke Brazen Live content, the campaign tackled misconceptions head-on and positioned Optical Express as a trusted choice.
Impact
13
pieces of coverage (6 national)
1.29Bn
reach
62
social post by celebs/media with 91m reach
250k
Video views
580:1
ROI
