Pints for Pitches for Greene King
Insight
Grassroots sports clubs struggle with funding and maintenance, yet Greene King’s ‘Proud to Pitch In’ scheme supports them with every pint sold.
Idea
We built a giant living turf billboard in Birmingham, paired with a Greene King pop-up bar. Each IPA poured triggered the billboard’s sprinkler system, physically demonstrating how beer sales support grassroots sport. Celebrity horticulturalist David Domoney fronted the campaign, alongside research into the struggles faced by local clubs.
Impact
15m
Reach
67
Hits
2
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