Pushing the button for Cheshire Oaks’s epic 30th
Insight
Turning 30 is a chance to remind people why they fell in love with you in the first place. McArthurGlen’s Cheshire Oaks wanted to celebrate its heritage while staying relevant to a new generation of shoppers.
Idea
Anchored to a clear strategy and platform – Destination Joy: Where Celebrations Begin – our creative kicked off with #stylestories showcasing 30 years of fashion, a future-gazing report and culminated in a show-stopping, star-studded party that dialled up all the noughties nostalgic vibes!
Headlined by surprise act, style icons Sugababes, alongside Take That’s Howard Donald and Pussycat Doll’s Kimberly Wyatt on the decks – our secret gig surprised and delighted shoppers driving huge buzz, social shares and mass coverage.
Impact
158
PR hits
3k
Attendees at festival celebration
3m
Impressions across press and influencers
