Pushing the button on an epic 30th for Cheshire Oaks

Cheshire Oaks challenged us to deliver a 30th anniversary campaign to drive brand reappraisal and put McArthurGlen’s flagship retail destination back on the map

Anchored to a clear strategy and platform – Destination Joy: Where Celebrations Begin – our creative kicked off with #stylestories showcasing 30 years of fashion, a future-gazing report and culminated in a show-stopping, star-studded party that dialled up all the noughties nostalgic vibes

Headlined by surprise act, style icons Sugababes, alongside Take That’s Howard Donald and Pussycat Doll’s Kimberly Wyatt on the decks – the secret gig surprised and delighted shoppers driving huge buzz, social shares and mass coverage!