Putting the Bubble in Bath for Laterooms
Insight
Laterooms.com needed to boost SEO rankings and reach Google News’ first page, moving up from page three, while increasing online engagement and brand visibility.
Idea
We went news and content heavy, launching the UK’s first Bubble Hotel – literally putting the ‘Bubble in Bath’ – supported by a rolling program of weekly news and highly shareable content that captured attention globally.
Impact
+28%
Online mentions
+232%
Facebook engagement
21
Backlinks
