#RETREAT, the UK's first tech spa at the Lowry hotel

Challenge & Solution

Longstanding client, Manchester’s five-star The Lowry Hotel, tasked Brazen with a zensational project to launch its new technologically advanced spa, RE:TREAT.

Brazen undertook a strategic launch including traditional PR, influencers and perfectly executed launch event – driving awareness of RE:TREAT’s unique facilities and wellness credentials regionally & nationally – resulting in customer bookings.

Brazen curated a narrative for RE:TREAT’s unique tech-first offering, positioning the spa as ‘UK’s first tech spa’ – supported with a programme of regional and national media reviews, including key health and lifestyle journalists to try out the facilities at RE:TREAT to secure first person write-ups.

To introduce key movers and shakers to the new spa, Brazen arranged a launch event with 100+ guests including press contacts and VIPs – Brazen curated a memorable event in keeping with the aesthetics of the spa, featuring a surprise yoga performance from famed instructor Claudia Mirallegro and soundtracked by local Mancunian DJ.

To generate awareness of RE:TREAT’s new wellness suite and programme of fitness classes locally, Brazen arranged a targeted micro influencer yoga and breakfast event – working with some of the city’s most engaged health and lifestyle influencers.


Results & ROI

  • Launch party attended by 100+ VIP guests
  • 30 pieces of coverage + ongoing review press trips secured with Metro, Women’s Health, The Telegraph, British Travel Journal and Manchester Evening News 50% of influencers booked at least one class at RE:TREAT following our influencer yoga event – sharing content with 74,410 combined followers
  • 40% of bookings in the three months following spa launch were new customers