Retreat: World’s First tech spa at The Lowry Hotel
Insight
The Lowry Hotel wanted to make waves with its tech first spa, RE:TREAT and position it as a must visit destination in a competitive luxury wellness market. The challenge was to showcase innovation while appealing to both high-end guests and local wellness enthusiasts
Idea
We positioned RE:TREAT as the UK’s first tech spa, curating a narrative around its advanced wellness offerings. To launch, we hosted an exclusive event with 100+ VIP guests and press contacts, while a targeted micro-influencer yoga and breakfast experience showcased the spa’s fitness classes and wellness suite to a local audience, creating both media buzz and social amplification.
Impact
100+
VIP Guests
75k+
Gained followers
