#Road To Victory – Manchester’s No.1 World Cup Fanzone
Insight
The Warehouse Project wanted to position its new World Cup fanzone, Road to Victory, as a must visit venue and a credible hub for fan commentary during the tournament.
Idea
We launched a media relations campaign around the UK’s largest World Cup fan zone, including a nationwide survey revealing that Brits planned to “skive off work” for the first match. This gave the fanzone a voice in the World Cup conversation, generating headlines and excitement ahead of the games.
Impact
109
PR Hits
25k
Tickets sold over five England matches
