Stain Devils to the Rescue for Dr. Beckmann
Insight
Everyone fears an embarrassing stain. But can you rely on strangers to point it out?
Idea
We created a hidden-camera social experiment, sending two actors onto the streets of Manchester with highly visible chocolate ‘stains’ on their clothes.
The results revealed a striking gender divide in people’s willingness to help, generating engaging content and sparking conversation across social and digital channels.
Impact
1m+
video views on Dr. Beckmann’s Facebook page
National
news coverage in the Daily Star Online
Hits
on a number of leading homes/lifestyle sites
£0.001
cost per view on social media
10/10
targeting relevancy on social media
