The Great Laundry Reset for Dr Beckmann
Insight
Laundry routines are habitual, but consumers are open to change when it’s reframed as a simple “reset” rather than a switch.
Idea
Introducing The Great Laundry Reset
For Dr. Beckmann detergent sheets, we launched a cultural movement encouraging consumers to “snap out of the spin cycle” and rethink how they wash. Fronted by Lisa Snowdon and powered by data-led PR, we sparked a national conversation and brought the idea to life via a London pop-up laundrette, turning routine into reset.
Impact
189+
PR Hits
100m
OTS
175k
Influencer engagements
