The Ristorante Silver Service Experience
Insight
Consumers are always looking for ways to make everyday moments feel more special – especially mid-week meal times.
Idea
To show how Dr. Oetker Ristorante can elevate an ordinary midweek meal, we transformed the daily commute into a first-class dining experience. Commuters received complimentary first-class upgrades and were served freshly prepared Dr. Oetker Ristorante pizzas, turning an otherwise routine journey into an unexpected treat.
The activation delivered surprise and delight in equal measure, generating highly engaging video content that showcased the brand’s ability to bring a touch of indulgence to everyday life.
Impact
Widespread
national media coverage inc The Sun, both online and traditional
1
rich video delivered by Brazen Live
500k
video views (15,000 were ‘organic’)
445m
Reach
570
reactions with 100% positive sentiment online
