Turning looks with ISAWITFIRST

Brazen’s Services and Scope

Incumbent PR partner for online fashion retailer ISAWITFIRST.

Agency manages daily drumbeat of reactive and proactive press office activity, including sample management, press liaison, news generation, collection launches and collaborations. Brazen also manages campaign activity including PR-led NPD creation, maximising the brand’s partnership with Love Island and launching celebrity collections from Olivia Attwood, Jack Fowler and Tom Zanetti, as well as showcasing CSR initiatives such as an Anti Spiking campaign for International Women’s Day.

All activity is aimed at driving back links and traffic to the ISASWITFIRST website, as well as improving the business’ overall SEO.


Brazen’s Results & ROI

  • Average 300+ hits per month across national, consumer & online titles
  • 43% of coverage achieved includes a back link to the website
  • 400 press hits to bolster brand’s Love Island sponsorship deal
  • Generated 5BN OTS during 2021
  • Gifted partnership with Brazen Buddies influencer generated £30K in sales overnight
  • Olivia Attwood’s collection sold out following Daily Mail exclusive going live