Turning Minecraft into Mine-Cake at Showcase Cinemas

Insight

Minecraft is built on creativity and imagination. The launch of A Minecraft Movie gave us the perfect opportunity to bring that world to life beyond the screen for Showcase.

Idea

We partnered with a leading cake artist to create hyper-realistic cakes inspired by iconic cinema experiences, including popcorn, nachos and a life-sized Showcase recliner.

Displayed in Showcase cinema foyers and captured through engaging content, the edible creations delighted fans, generated social sharing and secured widespread media coverage.