Digital Digest – 10 April

Top 3 Digital News this week

FACEBOOK LIVE BROADCASTS DOUBLE YOY SINCE LIVE STREAMING FEATURE LAUNCHED IN 2016

This month marks two years since Facebook Live launched. The number of daily average broadcasts from verified publisher pages has lifted by 1.5 during the past year. Facebook released a number of keys stats to celebrate its anniversary…
The platform claims that the feature wins six times more interactions than regular video.
There’s also been 3.5 billion broadcasts, and over 150 billion reactions to live videos.
Have you cracked your live video strategy?

SNAPCHAT BULKS UP ON LOCATION-BASED TARGETING

Snapchat is continuing its push on owning location-based advertising. This week it has rolled out two new tools that include advanced location targeting and an instore tool that lets advertisers track traffic at their brick-and-mortar locations.
One of the new features allows you to target by a location category, such as a beach, university or theatre. For example, a swimwear brand could target people currently on a beach nationwide.

IT’S TIME TO GET PLAYFUL, THE FUN-FILLED TREND SHAPING THE FUTURE OF CONTENT MARKETING

We’ve noticed a key trend emerging in 2018: playful is the new powerful.
Whether it’s through immersive virtual reality technology or addictive branded mobile games, it takes a strong sense of fun to appeal to today’s easily distracted consumers. Read our new blog where we explore AR and the latest trends in gamification.
Click here to read

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