Globespotting – June
PR Campaigns & Stunts
A VEGAN BUTCHERS? PIGS MIGHT FLY!
What?
The UK’s first vegan butchers opened its doors to the public. The pop up store offered all plant based foods located in Bethnal Green, London
Who and When?
Sainsbury’s launched the world’s first meat-free butchers to coincide with World Meat Free Week which took place 17-23 June
Where?
After first launching exclusively with The Metro, coverage appeared online on The Independent, The Guardian and The Daily Star
Why?
Veganism is one of the hottest trends of this year providing meaty PR opps for brands and this one was particularly moo-velous
CHILL OUT HOT HEADS!
What?
People with ginger hair got to ski for free for two days in Manchester
Who and When?
Brazen client, the UK’s longest indoor ski slope, Chill Factore in Manchester offered sanctuary to red heads during the heatwave at the end of June, allowing them to have an hour ski or snowboard lesson free of charge
Where?
Blanket coverage across the north west including Capital FM, MEN, The Manc and HUGE talkability across social with everyone tagging their redheaded mates
Why?
The story was simple, low budget and timely – newsjacking at its best!
LIONS, TIGERS AND GAY PENGUINS, OH MY!
What?
London Zoo celebrated same-sex penguin couple Ronnie and Reggie with a Pride banner in their enclosure reading ‘Some penguins are gay, get over it’
Who and When?
The world’s oldest scientific zoo supported pride month and the Get Over It campaign by LGBT charity, Stonewall
Where?
The story was reported worldwide in The Metro, The Daily Mail, BBC News and the Independent to name a few
Why?
Many brands support Pride month, but the zoo utilised the genuine connection between same-sex penguin couples and Pride to get tongues wagging
JUST PLUS-SIZE IT
What?
Nike was celebrated for introducing plus-size mannequins to its London flagship store, celebrating body diversity
Who and When?
Nike started using plus-size mannequins in its Oxford Street store in London to promote its plus-size range
Where?
The story landed blanket coverage and gained more traction when the Telegraph criticised the brand for promoting obesity, creating a lot of backlash in support of Nike and its inclusivity
Why?
Nike has once again positively challenged society’s view of women and what’s considered ‘normal’ or ‘achievable’
TRENDS
WOMEN’S WORLD CUP
The eighth edition of the FIFA Women’s World Cup began this month and the Lionesses have made the nation proud.
It has been great to see more brands supporting Women’s football in 2019, including Lucozade and Head & Shoulders. Brazen client, Showcase Cinemas also hosted free screenings across the country in support of the Lionesses.
Unfortunately, football won’t be coming home this summer, but we couldn’t be more proud of the England team!
PRIDE
The most colourful month of the year has returned – Pride month!
As well as launching new products, brands are also enlisted famous LGBT+ faces to front their campaigns, including H&M which chose model and activist Charlie Baker and musician Girli to star in its “Love For All” campaign for 2019.
However, some brands, such as Listerine and M&S, have come under fire for only supporting the LGBTQ+ community during pride for positive self promotion and commercial gain, rather than genuinely supporting the cause.
LOVE ISLAND
The most anticipated TV show of the summer returned to our screens this June. As always brands were quick to couple up with the ITV show to create PR campaigns and NPD ideas.
New Look, Boohoo and In the Style’s heads were definitely turned when they produced t-shirts with the most used phrase of the series – ‘it is what it is’. Love Island has even released its own line of makeup ‘Loveburst’.
Love it or hate it, it is what it is!
#PRFAIL
TIME TO MAKE A(NOTHER) CHANGE?
What?
An independent group of 11 MPs formed a new political party that subsequently was forced to change its name three times by the Electoral Commission
Who and When?
TIG (The Independent Group) rebranded to Change UK which was then threatened with legal action by petition website change.org so changed its name again to Independent Group for Change – are you still with us?
Where?
Coupled with an issue getting their logo on the EU elections ballot, national media covered the lack of progress for Change UK. Including leading pieces on the BBC, Evening Standard, Talk Radio & many more
Why?
Any new political party in this current climate would attract media attention but the failed launch and subsequent loss of MPs for Change UK have made for a drama better suited to Netflix…
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