Digital Digest – 14 May

Top 3 Digital News this week

THAT AWKWARD MOMENT SNAPCHAT REDESIGNS, ITS REDESIGN…

After much public dismay, Snapchat has finally folded and announced it will redesign its redesign. After opinion of the app declined by 73% amongst its core audience (18-34-year-olds) following the redesign, Snapchat has finally admitted defeat and this week has announced it will be reverting back to its blended format, where publishers don’t have their own separate page in the app. Watch this space as it slowly rolls out to users in the coming weeks.

INSTAGRAM ADDS NEW EMOJI SLIDER TO STORIES

Instagram has added to its ever-growing repertoire of new interactive features, this time with an emoji slider. This new addition lets users vote by sliding the emoji up or down based on how much they agree/ feel about the poll question. The responses are then added up once the poll has finished and an average is given based on all user’s responses.

THE EVER-DEVELOPING IMPORTANCE OF SEO & PR

Last week, we attended the CIPD’s latest talk on the importance of SEO & PR. In our new blog, we take a deeper dive into the ever-growing importance of building SEO into your PR strategy, and what tactics are making cut-through.
Read it here

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