Hails & Fails – March 27th 2026
From pop royalty to tattoo parlours and a bank with a personality, this week’s Hails show brands leaning into culture in ways that feel natural and engaging. Chanel delivered a star-powered moment, IRN-BRU had fun with its fans, and Revolut put a familiar face front and centre. But while some brands built trust, Just Eat is now under scrutiny as regulators take a closer look at online reviews.
HAILS
Chanel taps pop royalty for standout campaign
Chanel has teamed up with Margot Robbie and Kylie Minogue to recreate one of Kylie’s most iconic music videos for its latest handbag campaign. It’s a pairing that feels effortless, two Australian icons coming together in a piece that blends nostalgia with high fashion. The result is polished, playful and built to travel, proving that when casting is right, the creative does a lot of the heavy lifting.
IRN-BRU turns fans into walking billboards
IRN-BRU has brought its latest can designs to life by offering fans the chance to get them tattooed for free. It’s bold, slightly ridiculous and completely in keeping with the brand’s tone of voice. More importantly, it understands its audience, tapping into loyalty and humour rather than trying to manufacture relevance. A fun idea that people actually want to be part of.
Revolut puts Graham Norton in charge
Revolut has enlisted Graham Norton to front its latest campaign, handing him the reins to take on traditional banking. It’s a smart bit of casting, Norton is widely liked, trusted and naturally engaging, which helps soften a category that can often feel cold or transactional. The campaign leans into personality over product, making the brand feel more accessible in the process.
FAIL
Just Eat caught up in fake reviews probe
Just Eat is among several major companies being investigated by the Competition and Markets Authority over potential issues with fake or misleading online reviews. The probe is in its early stages and no findings have been made, but the inclusion of high-profile consumer brands has already raised questions around transparency and trust. As reliance on reviews continues to shape purchasing decisions, scrutiny like this can quickly become a reputational challenge, regardless of the outcome.
