Over the past 10-months PR has proven, beyond a doubt, to be a valuable, cost effective discipline for marketeers. We’ve stood shoulder to shoulder with clients, scaled down, scaled back up, been daring in our approach to new ways of doing things, been agile and mindful of the ever-evolving news agenda and delivered cost-effective meaningful campaigns and activations.
And, we’ll be here again in 2021 for clients to help them navigate their way through post-pandemic trauma and the inevitable hangover from 2020. A year of opportunity for those brands that continue to understand their audiences and talk (not shout) to them in meaningful ways.
So, as we brave a peek from behind the curtain at what’s in store for the year ahead, here’s my top five New Year’s Resolutions for our clients, old and new…