Brazen weekly digital prescription – 21 May 2010

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – Internet Usage

Latest research reveals Brits are spending 65% more time online than three years ago, equating to nearly one day a month online – need I say more…?

INSIGHT – Online Shopping

UK online shoppers spent more than £4.4bn in April, an increase of 13% year on year – need I say more…again?

CASE STUDY – Hyundai

What would you trade for a trip to the World Cup? That’s the question that Hyundai are asking fans to answer in their latest social media project. To support their sponsorship of the 2010 South African World Cup, the motoring giant is requesting users to upload videos describing what they’d swap in exchange for World Cup tickets, with the three most popular winning trips to South Africa plus match tickets.


One week it’s Levi’s, the next it’s Diesel…it’s like these two companies are competing for digital domination. But who cares when they’re producing campaigns like this! This week – Diesel Cam, a world’s first store concept that allows customers to Facebook from their fitting rooms.

AND FINALLY…Fortnight Lingerie

If you’re feeling a little hot under the collar after this week’s glorious sunshine…I wouldn’t advise you watching this video produced by Fortnight Lingerie. Super Sexy CPR…it’ll certainly set pulses racing!

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