CASE STUDY MAZUMA MOBILE
SAM THOMPSON BRAGS HIS SWAG WITH MAZUMA MOBILE
Make it happen
Pre-loved online retailer, Mazuma Mobile, tasked Brazen with setting up a campaign with influencers to communicate key brand messages around the merits of pre-owned, and boost sales via its online store.
What we did
To head up the campaign, Brazen worked with mega influencer: Made in Chelsea’s Sam Thompson, known for his tongue-in-cheek video content.
Sam created his own engaging posts around #BragYourSwag, showing a sneak peek into the bits and bobs he has lying around in his junk drawer and talking about buying and selling pre-loved phones with Mazuma. Celebrity sister Louise also made an appearance in the video to provide extra engagement and reach.
The key messages Sam mentioned in his story included; the phone being as good as new and the benefits of buying and selling second hand, including saving cash.
The videos were posted on Sam’s main Instagram feed, as well as via an Instagram Story, played via Instagram TV. A unique swipe up link and personalised discount code was also included to track direct sales and website traffic.
As part of the campaign, Brazen also worked with micro and macro influencers across the money saving, environmentally friendly and tech sectors to produce a variety of engaging content around the benefits of purchasing pre-loved phones
1 x Instagram post and 1 x Instagram story to his 950k followers, resulting in 555k impressions, 4,456 engagements and 90 clicks to website
02.12 Sam Thompson Instagram Stories
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