Digital Digest – 4 June
Top 3 Digital News this week
TEENS FLOCK AWAY FROM FACEBOOK
The number of teens using Facebook has dropped by 20% in a year, according to self-reported data from Pew Research Center. The study found 51% of US individuals aged 13 to 17 use the platform, compared to 71% in the firm’s previous 2017 study. Meanwhile, YouTube, Instagram and Snapchat continue to reign supreme amongst the younger age group, with 85%, 72% and 69% of teens reporting they use the services respectively. Of the three platforms, teens were most likely to name Snapchat as the service they use most often, at 35%, with YouTube taking the second spot at 32%.
SNAPCHAT LAUNCHES AUDIO-TRIGGERED LENSES
Despite disappointing Q1 results showing user growth is slowing for Snapchat, the platform is still pushing to innovate in the crowded social media space, launching a new form of audio-triggered lens. The first iteration of this new format simply features virtual ears that glow and grow as the user makes a sound, but there’s scope for more immersive uses of this feature in future, particularly considering the recent launch of Snapchat’s ‘Snappable’ game lenses.
FACEBOOK WAVES GOODBYE TO TRENDING NEWS SECTION
Four years after launching the Trending News section in 2014, Facebook has now announced it will be retiring this feature due to lack of consumer interest, suggesting it accounts for just 1.5% of clicks to news publishers from the site. This move does not suggest the social media giant is shying away from news distribution though, as Facebook is currently testing a ‘Breaking News’ label with a number of high-profile publishers and has also introduced a ‘Today in’ section for local news.
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