Digital Digest – 9 July
Top 3 Digital News Stories this week
FACEBOOK STOCK BOUNCES BACK TO RECORD HIGH
Facebook stock reached an all-time high of $203.64 per share on Friday, fewer than four months after plummeting to a low of $149.02 per share in the wake of the Cambridge Analytica scandal in March. The reversal in fortunes occurred in the midst of news that a bug caused over 800,000 blocked users to be unblocked on Facebook and Messenger in May, suggesting that so far, privacy fears have not been strong enough to impact on the social media network’s bottom line.
TWITTER SUSPENDS OVER 70 MILLION BOT ACCOUNTS
Twitter has revealed that it suspended over 70 million bot accounts in May and June, equating to more than one million dubious account closures per day. This comes as part of a wake of measures to tackle fake news on the platform, such as the decision in February to prevent users from posting identical statuses across several accounts, and last week’s Ads Transparency centre launch, allowing all users to view the ads an account is promoting.
INSTAGRAM TESTING QUESTIONS FEATURE IN STORIES
Instagram is reportedly testing a new feature allowing users to ask their followers open-ended questions within Stories. Like polls, the question option is selected via a text-based sticker, but instead of giving followers several options to choose between, the new feature allows users to type a bespoke response. To date this option is only available to a handful of initial users, but if successful this option could be rolled out to a wider audience, offering brands a new mechanism to drive fan interaction.
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